Mobile World Congress 2027

You didn't design
something this powerful
just to have it explained
away on an LED screen.

Great technology deserves to be felt.
To be experienced.

We bring the benefits of what you do to life, vividly, through unforgettable storytelling that makes the digital, physical.

From a hundred-thousand-person show floor, down to one person, stopped in their tracks.

We create moments that start conversations and convert visitors into leads.

Watch the reel

Collaborate Global  /  Showreel

We make the digital physical.

The complex intuitive.

And the invisible tangible.

Great
Technology
Deserves To Be
Experienced.

As technology becomes more complex and our world more digital, bringing it into the real world gives people something tangible to connect with.

95% of attendees say they trust brands more after attending an in-person event.1 And marketers are responding: events led UK marketing budget growth in Q2 2026, with a +11.0% net balance.2

Because when people can experience innovation for themselves, it becomes easier to understand, remember and believe in.

1 Freeman Trust Report, research conducted by The Harris Poll, 2025

2 IPA Bellwether Report, Q2 2026

One Process.
Your Way In.

An extension of your team. End-to-end, or plug us in wherever you need us.

01

Strategy

What do we make happen?

Audience insight Objectives & KPIs Experience strategy Planning
02

Creative

How do we make people care?

Big idea Experience concept Storytelling Content & interaction
03

Design

How do we bring it to life?

Spatial design Technical design Visitor journey Digital integration
04

Production

How do we make it real?

Budget management Build & fabrication Suppliers & logistics Technical production
05

Live

How do we make it happen on the ground?

Install & show management Staffing Visitor experience On-site optimisation
06

Measure

What will it deliver for you?

Footfall Engagement Dwell time Data capture Reporting & insights Leads & conversion Data & governance

Start wherever you need us.

Want to talk through your own MWC brief?

Talk to our team →
KDDI connected city environment at Mobile World Congress
KDDI  /  Mobile World Congress, Barcelona

Hero project

Complex Solutions,
Made Simple.

KDDI × Mobile World Congress

Across three consecutive MWC experiences, we've helped KDDI turn increasingly complex technology into experiences people can explore, interact with and understand.

From connectivity and AI to infrastructure and intelligent systems, the experience has evolved into a connected city inspired by Tokyo, bringing KDDI's technology into the everyday world around us.

12,000+
Total visitors
48%
Engagement rate
13+ min
Average dwell time

More of our work

Different Challenges Need Different Experiences.

House of Aston Martin, a privately hosted brand destination

House of Aston Martin

Thinking Beyond The Show Floor.

Around one of the biggest moments in the automotive calendar, we created an independent Aston Martin destination shaped entirely around the brand.

For four days, cars, dining, tastings, music and conversation came together in a space where Aston Martin could host its audience and tell its story on its own terms.

1,000VVIP invitees
4 daysPrivately hosted house

Major industry moments create opportunities far beyond the official footprint.
Barcelona is no different.

Explore House of Aston Martin →

Randox

Making Complexity Intuitive.

For Randox, we turned scientific innovation into an interactive experience designed to encourage exploration and make sophisticated technology easier to engage with.

75,000Total visitors
9 minAverage dwell
30%Conversion ratio
Explore Randox →

eBay

Turning Technology Into Participation.

We brought eBay out of the screen and into the real world with an experience built around the culture, communities and passions already living on the platform.

A digital brand became something physical people could step inside, explore and take part in.

45,000Engaged fans
15 minAverage dwell
Explore eBay →
Huawei at Mobile World Congress, visitors exploring the product environment

Huawei

Making Innovation Tangible.

We created immersive spaces where visitors could experience Huawei's technology through creativity, exploration and hands-on interaction.

Photography, music and product demonstrations brought the technology into everyday life, turning product features into something people could see, feel and understand.

Want to talk through your own MWC brief?

Talk to our team →

Six Years At MWC Teaches You A Few Things.

Our production team knows Fira Gran Via and the decisions that can make a very real difference before anyone steps onto the stand.

Freight

“Get it moving early. Processing, access and available slots can quickly start shaping the build programme.”

Rigging

“Creative development and venue feasibility need to move together. Shared capacity can have a very real impact on what gets built.”

Sustainability

“Materials, local manufacture, reuse and de-rig planning belong in the design conversation from the start.”

Deadlines

“Venue submissions, accreditation and access need clear owners and the same attention as every other production workstream.”

Phil Hodgetts Head of Production, Collaborate

Something you need to make happen in Barcelona?

Talk to our team →

Global Reach.
Local Intelligence.
One Team.

Global creative thinking, backed by people and partners who understand how things get done on the ground.

We create centrally, adapt locally and deliver wherever the experience needs to go.

One brief. One team. Wherever you need us.

CollaborateEurope
CollaborateMiddle East
CollaborateAsia Pacific
CollaborateNorth America
CollaborateAfrica

Trusted By Brands Building The Future.

Tech & Innovation

KDDI Huawei Octopus Energy eBay Randox

Consumer & Culture

Boots JD TAG Heuer Louis Vuitton Nike Red Bull Gucci

Auto & Mobility

Aston Martin Hyundai Audi Hispano Suiza Apollo

Global Enterprise

Revolut BAE Systems DHL Qatar Airways HSBC

What Do You Need To Make Happen In Barcelona?

Bring us an idea. An existing design. A production challenge. A brief that needs a fresh perspective. Or bring us in from the very beginning.

We'll build the right team around what you need.

Heading to MWC 2027? Get in touch.

Talk to our team →

Let's collaborate, in real life.